Shock and awe at Brexit and its aftermath

Voters in the United Kingdom have chosen to leave the European Union in its referendum last week. While this was no legally binding as in the British government could essentially choose not to activate the legislation, though that would go against the principle of democracy. This referendum has also claimed the political career of British [...]

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Alaska Air rebranding exercise

Airlines go through a lot of re-branding exercise because it is one of the way to keep themselves fresh in consumers' minds as well as to project a new image and point of differentiation as many airlines use similar products and planes nowadays. Having lived in the Pacific Northwest, I am quite fond of Alaska [...]

On the drop in Oil prices, Deflation and the future of Green Energy

On the drop in Oil prices, Deflation and the future of Green Energy

As an analyst, one of my job is to read on the news and events in the financial markets, make some sense of it and visualize the future while developing a strategy around how things would unfold in order to be in a more advantageous position. With the internet, it is not really that difficult [...]

Etihad’s new A380 cabins shows the way forward for airlines

Etihad’s new A380 cabins shows the way forward for airlines

Remember a few years back Singapore Airlines (SIA) became the launch customer of the Airbus A380 and it creates the 'Suites' category, referring to a class above First. Frequent travellers know that 'First Class' is the epitome of commercial air travel. For the uber-wealthy, there are of course private jets without queues for security and [...]