An Alliance for the Low Cost Carriers?

Apparently the budget carriers are now moving towards becoming more like the legacy carriers as one of the first alliance for low cost carriers (LCC) are formed recently. Billed as the formation of a network amongst 'Asia Pacific's Best Value Airlines' to bring 'more choice for greater travel', Value Alliance comprises initially of the following [...]

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Special Edition Frequent Flyer Cards

As someone who enjoys flying and travelling, I am a member of numerous frequent flyer membership. After all nearly all of the frequent flyer memberships are free to join. A few years back, Garuda Indonesia created a special version of their Frequent Flyer card to celebrate them becoming the official global airline partner of Liverpool [...]

Marketing Lessons from Airline Videos that I like

Marketing Lessons from Airline Videos that I like

A simple way of airlines differentiating themselves from the onslaught of low cost carriers or their competitors is by showcasing their premium cabins, but as I look back on some of my favourite airline-related videos, I realize there is more to that than just simple advertising. Creating memorable flight experiences can truly differentiate the premium [...]