On the drop in Oil prices, Deflation and the future of Green Energy

On the drop in Oil prices, Deflation and the future of Green Energy

As an analyst, one of my job is to read on the news and events in the financial markets, make some sense of it and visualize the future while developing a strategy around how things would unfold in order to be in a more advantageous position. With the internet, it is not really that difficult [...]

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Etihad’s new A380 cabins shows the way forward for airlines

Etihad’s new A380 cabins shows the way forward for airlines

Remember a few years back Singapore Airlines (SIA) became the launch customer of the Airbus A380 and it creates the 'Suites' category, referring to a class above First. Frequent travellers know that 'First Class' is the epitome of commercial air travel. For the uber-wealthy, there are of course private jets without queues for security and [...]

Marketing Lessons from Airline Videos that I like

Marketing Lessons from Airline Videos that I like

A simple way of airlines differentiating themselves from the onslaught of low cost carriers or their competitors is by showcasing their premium cabins, but as I look back on some of my favourite airline-related videos, I realize there is more to that than just simple advertising. Creating memorable flight experiences can truly differentiate the premium [...]