Amongst all the airlines serving domestic routes in North America, the one I am most keen to try out is Virgin America, an airline that flies out of San Francisco (also arguably one of my favourite US cities). Recently, the airline made some improvements to their First Class menu and meal service, specifically for their trans-continental flights between San Francisco and Los Angeles to Newark, New York, Boston and Washington, D.C. (Ronald Reagan Washington National Airport) and these enhancements will begin as of March 4, 2014.
Some of these includes the addition of cocktail hors d’oeuvres selection consisting of roasted tomato, marinated artichoke heart, olive and mozzarella skewer that will be served with warm mixed nuts. The menu will also include a choice of two appetizers and three main course and the full menu choice can be seen here.
However, what made me more interested was their ice cream and today, a friend forwarded me the news that Virgin America will introduce a customer-sourced ice cream flavor, which will be made by San Francisco based boutique ice-cream maker, Humphry Slocombe. According to Virgin America, the chosed ice cream flavour will be hand-delivered daily to the airline’s hub at San Francisco International Airport’s (SFO) Terminal 2, and will be served to First Class guests on the airline’s eastbound flights from SFO.
Starting from today, the airline is asking its passengers to cast their vote for the ice cream flavours to be served onboard the flight via Twitter. For passengers travelling through SFO’s T2, they can taste the following 3 flavours before making their decision:
- #ButterByMoodlight: Inspired by Virgin America’s signature moodlighting, this flavor is a creamy combination of brown butter and blueberry glaze.
- #RedHotBanana: Combines buttery banana cream with sweet cinnamon spice from mashed Red Hot candies.
- #CoconutBlondAmbition: A nod to Virgin Group’s inimitable founder Sir Richard Branson, Humphry Slocombe’s signature vanilla marshmallow fluff mingles with lemon citrus sorbet and a creamy coconut finish.
Travellers need to cast their vote by February 28th though and they can cast their vote by tweeting the flavor’s hashtagged name. So it seems they do need probably a few days to create the signature ice cream flavour. Naturally the flavor with the most votes will become the airline’s signature ice cream flavor. For passengers who are not adventurous enough, they can still order the classic Tahitian Vanilla on SFO-originating flights in First Class starting March 4th.
Worry not though, economy class travellers flying onboard Virgin America also gets some perks as they can obtain a free scoop of Humphry Slocombe’s ice cream at either of the outlet’s two San Francisco locations simply by presenting their Virgin America boarding pass from March 4th until the June 30th.
Now, if only Virgin America would fly up to Vancouver!